Every brand has a story worth telling. Mine is helping yours move.
I'm Ammar Mohammed, a motion designer who has focused on brands for more than nine years. It started with a camera my father gave me in 2013. That led me to photo editing, then to Photoshop and the first Arabic words I ever set. Over time I found my way to what I love most: motion graphics and Arabic letters.
Along the way I noticed that many brands don't have a design problem. They have a clarity problem. The identity exists and the idea is there, but in motion it feels disconnected, or turns into nice visuals without a clear message.
So I always start with one question: what does this brand actually need to say? From there I build motion that feels like the brand and carries its message. Every animation has a reason, and every detail serves the idea. Alongside that, I design Arabic logotypes that stay visually strong and true to the identity behind them.
